Coca-Cola
Coke Rush: Dodge The Rush
Interactive Game
Experiential
Motion Tech
The Challenge
Engage youth audiences at music festivals in a way that goes beyond standard product sampling.
The Solution
We developed a Kinect-based motion game where players dodge obstacles and collect virtual products in real-time.
Impact & Results
45,000+
Engagements
3.5 Minutes
Avg. Dwell Time
1.2M Impressions
Social Reach