
Guinness
Street
Foraging a high-fidelity digital reincarnation of the street's legendary draught game for the modern bar floor.
Optimized for intense, high-stakes head-to-head competition.
QR scan to seated in under a minute. No friction, just play.
Low-latency data exchange ensuring move-parity across screens.
Auto-reset after every game. New session instantly available.
Taking
Draft off
the cardboard.
In Nairobi, Draft is played everywhere — chalk-lined boards at kiosks, improvised grids at matatu stages, bottle caps standing in for pieces. It's physical, loud, and deeply social.
"The brief was how to bring the raw energy of a street corner Draft game into a premium Guinness venue without it feeling like a corporate imposition."
The Solution
A two-screen venue activation — board game meets pub tech.
A QR code on the venue's main screen opens a mobile web app. Players tap to move; the shared board updates live on the big screen for spectators.