Impact Wave
Guinness Street Draft Gameplay
DRAFT
Case Study · Bar Activation · 2024

Guinness
Street

Draft

Foraging a high-fidelity digital reincarnation of the street's legendary draught game for the modern bar floor.

2
Player Game

Optimized for intense, high-stakes head-to-head competition.

60s
Lobby Timer

QR scan to seated in under a minute. No friction, just play.

Sync
Real-Time Node

Low-latency data exchange ensuring move-parity across screens.

Replayability

Auto-reset after every game. New session instantly available.

01 / The Brief

Taking
Draft off
the cardboard.

In Nairobi, Draft is played everywhere — chalk-lined boards at kiosks, improvised grids at matatu stages, bottle caps standing in for pieces. It's physical, loud, and deeply social.

"The brief was how to bring the raw energy of a street corner Draft game into a premium Guinness venue without it feeling like a corporate imposition."

The Solution

A two-screen venue activation — board game meets pub tech.

A QR code on the venue's main screen opens a mobile web app. Players tap to move; the shared board updates live on the big screen for spectators.

Next.js · React PWA
Firebase Realtime Database
Custom Draught Rule Engine
Head-to-Head Sync Platform

Want Draft in your venue?

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